Why First Impressions Matter More Than Ever in Today's Placer County Real Estate Market

This week I spent the morning at one of my upcoming listings while the photographer was capturing the home.

As I watched the drone fly overhead and the Matterport camera scan each room, I couldn't help but think about how much selling a home has changed over the years.

Growing up, I watched my parents build their real estate business in the early 1990s. Back then, marketing a home was much simpler—and much more limited.

Many listings didn't include photos at all.

Buyers relied on a written description, local knowledge, newspaper ads, and often a drive-by to decide whether a home was worth seeing in person.

Today, that seems almost unimaginable.

…

143 Views, 0 Comments

Read Full Post

Whether you're buying or selling a home in Placer County, one of the biggest misconceptions is that success begins and ends with the MLS.

For buyers, many people assume every available home can be found online.

For sellers, many people assume that once their home is listed on the MLS, the marketing is done.

In reality, that's often just the beginning.

Recently, I mailed the letters pictured below to homeowners in a neighborhood where one of my buyers would love to live.

Why?

Because the home they wanted had already gone under contract.

Rather than simply waiting and hoping another similar home would hit the market, I decided to see if there were homeowners who had already been thinking about selling but just hadn't taken the next…

95 Views, 0 Comments

Read Full Post

Summer is one of the best times of the year to enjoy your home. Whether you're relaxing by the pool, spending the day at Folsom Lake, or hosting friends for a backyard barbecue, this is the season when your home gets plenty of use.

It's also when the long stretches of hot, dry weather we experience throughout Placer County put extra strain on many of your home's most important systems.

The good news? A few hours of preventative maintenance now can improve your home's efficiency, help you avoid expensive repairs, and protect one of your biggest investments.

Here are some mid-summer maintenance tips that are especially worthwhile for homeowners in Roseville, Rocklin, Lincoln, Granite Bay, Loomis, Auburn, and throughout Placer County.

Keep…

118 Views, 0 Comments

Read Full Post

As we move into the second half of the year, the Placer County housing market continues to show remarkable resilience.

While more homes came on the market in June, buyer demand remained strong enough to keep inventory well below where it was a year ago. Homes are continuing to sell at a healthy pace, well-priced listings are attracting attention, and we're still firmly in a seller's market.

Let's take a look at what happened in June.

Inventory & Sales Activity

Inventory continued its normal seasonal climb, but demand remained strong.

June Highlights

  • Homes for sale increased 9.7% compared to May.
  • Inventory remains 8.5% lower than June 2025.
  • 485 homes sold, virtually unchanged from May.
  • Closed sales were 20.6% higher…

871 Views, 0 Comments

Read Full Post