Found 3 blog entries tagged as Real Estate Marketing.

Why First Impressions Matter More Than Ever in Today's Placer County Real Estate Market

This week I spent the morning at one of my upcoming listings while the photographer was capturing the home.

As I watched the drone fly overhead and the Matterport camera scan each room, I couldn't help but think about how much selling a home has changed over the years.

Growing up, I watched my parents build their real estate business in the early 1990s. Back then, marketing a home was much simpler—and much more limited.

Many listings didn't include photos at all.

Buyers relied on a written description, local knowledge, newspaper ads, and often a drive-by to decide whether a home was worth seeing in person.

Today, that seems almost unimaginable.

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Whether you're buying or selling a home in Placer County, one of the biggest misconceptions is that success begins and ends with the MLS.

For buyers, many people assume every available home can be found online.

For sellers, many people assume that once their home is listed on the MLS, the marketing is done.

In reality, that's often just the beginning.

Recently, I mailed the letters pictured below to homeowners in a neighborhood where one of my buyers would love to live.

Why?

Because the home they wanted had already gone under contract.

Rather than simply waiting and hoping another similar home would hit the market, I decided to see if there were homeowners who had already been thinking about selling but just hadn't taken the next…

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If you’ve been watching the housing market in Placer County, you may have noticed a shift. Over the past 12 months, the number of expired and cancelled home listings has increased by 45% compared to the previous year.

That means more homes in communities like Rocklin, Auburn, and Lincoln are sitting on the market without selling — and for many homeowners, that can be frustrating and costly.

So why is this happening, and how can you make sure your home doesn’t end up on that list?

What the Data Tells Us

Here’s a closer look at how expired and cancelled listings have trended over the past year in Placer County.

 

 Over the past 12 months, expired and cancelled listings have climbed 45%, showing that even in a desirable area like Placer…

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