Found 14 blog entries tagged as home selling tips.

After what feels like weeks of triple-digit temperatures across our area, many homeowners are about to receive one of the least exciting pieces of mail they'll get all year, their summer electric bill.

While we all appreciate a cool house when it's 105° outside, the cost of keeping it comfortable can vary dramatically from one home to another.

When people think about buying a home, they naturally focus on the purchase price and monthly mortgage payment. But the ongoing cost of owning a home can vary just as much, and energy efficiency can play a major role in both monthly affordability and long-term value.

Whether you're looking at homes in Rocklin, Lincoln, Granite Bay, Loomis, Auburn, or one of the surrounding communities, energy-efficient…

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Why First Impressions Matter More Than Ever in Today's Placer County Real Estate Market

This week I spent the morning at one of my upcoming listings while the photographer was capturing the home.

As I watched the drone fly overhead and the Matterport camera scan each room, I couldn't help but think about how much selling a home has changed over the years.

Growing up, I watched my parents build their real estate business in the early 1990s. Back then, marketing a home was much simpler—and much more limited.

Many listings didn't include photos at all.

Buyers relied on a written description, local knowledge, newspaper ads, and often a drive-by to decide whether a home was worth seeing in person.

Today, that seems almost unimaginable.

…

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Whether you're buying or selling a home in Placer County, one of the biggest misconceptions is that success begins and ends with the MLS.

For buyers, many people assume every available home can be found online.

For sellers, many people assume that once their home is listed on the MLS, the marketing is done.

In reality, that's often just the beginning.

Recently, I mailed the letters pictured below to homeowners in a neighborhood where one of my buyers would love to live.

Why?

Because the home they wanted had already gone under contract.

Rather than simply waiting and hoping another similar home would hit the market, I decided to see if there were homeowners who had already been thinking about selling but just hadn't taken the next…

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After helping buyers and sellers throughout Placer County for more than two decades, I've noticed that the people who successfully achieve their real estate goals almost always share two important traits:

Honesty and decisiveness.

Every transaction is different. Every family has unique needs and circumstances. But time and time again, these two qualities are what separate the people who reach their goals from those who remain stuck on the sidelines.

Honesty

The first trait is honesty.

Not just honesty with your real estate agent, but honesty with yourself and your partner.

For buyers, that means being realistic about:

  • What you truly need versus what would simply be nice to have
  • What you can comfortably afford
  • What homes…

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Over the past few weeks, between showing homes to clients, walking properties, and hosting a few open houses around Placer County…

…I’ve been paying attention to what buyers actually react to when they walk through a home.

The comments they make.

The questions they ask.

The things they notice immediately—and the things they quietly move past.

And honestly, it’s interesting.

Because while headlines tend to talk about “the housing market” like everything is moving in the same direction…

…it really doesn’t feel that way on the ground.

Some homes in places like Rocklin, Roseville, Loomis, Auburn, Granite Bay, Lincoln, and elsewhere around the Sacramento region are generating strong interest quickly.

Others are sitting.

And the…

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There’s a lot of advice out there about buying and selling homes…

…but some of the things that actually make the biggest difference are the ones people don’t always think about.

In today’s Placer County real estate market—whether you’re in Rocklin, Roseville, Auburn, Loomis, or Lincoln—these small details can have a real impact on your results.

3 Tips for Sellers

1. Timing Your Listing Matters More Than You Think

If possible, list your home on a Wednesday or Thursday.

This helps:

  • Maximize online exposure heading into the weekend
  • Build momentum going into open houses
  • Give out-of-town buyers time to plan a visit to Placer County

That extra exposure can lead to more showings—and sometimes an extra offer or two, which…

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Nearly every buyer would prefer a home with updated flooring, fresh paint, remodeled kitchens and bathrooms, and a clean, well-maintained yard.

And rightfully so—homes like that tend to show better, feel better… and often sell for a premium compared to similar homes without those updates.

But there’s another side of the equation that’s just as important.

- The age and condition of the home’s major systems.

Because whether you’re buying or selling, it’s not just about how a home looks today…
…it’s about what it may need over the next few years—and what that means for value, negotiations, and your overall cost of ownership.

Looking at the Full Picture

When evaluating a home, you really need to look at both sides:

  • How updated it…

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Real Estate Negotiation Tips for Placer County

One of the biggest misconceptions I see in real estate is that the only thing you can negotiate is the price.

In reality, a real estate transaction has many moving parts — and negotiation is a normal part of almost every sale, especially in today’s market.

To put some real numbers behind that:

39% of the homes sold through the MLS in Placer County during the month of December showed some form of seller concession that was negotiated.
And that figure doesn’t include transactions where concessions weren’t specifically marked in the MLS.

Beyond that, every sale involves negotiation around standard closing costs — and of course, the final agreed-upon sales price itself.

Below is a breakdown of some of the most common (and useful) items that…

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One of the most common questions I’m hearing lately is:

“Why did that house sell immediately… but the one down the street has been sitting for weeks?”

The short answer: the market is still moving — but it’s moving selectively, especially this time of year.

Placer County remains a seller’s market overall, but as we move deeper into winter, the pace naturally slows. Buyers are still active, but they’re more deliberate, more analytical, and more price-sensitive than they were a year ago. That shift is what’s creating very different outcomes for homes in the same neighborhood.

Here’s what I’m seeing consistently.

What Homes That Are Selling Have in Common

Homes that are selling quickly right now tend to share several important…

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If you’ve been watching the housing market in Placer County, you may have noticed a shift. Over the past 12 months, the number of expired and cancelled home listings has increased by 45% compared to the previous year.

That means more homes in communities like Rocklin, Auburn, and Lincoln are sitting on the market without selling — and for many homeowners, that can be frustrating and costly.

So why is this happening, and how can you make sure your home doesn’t end up on that list?

What the Data Tells Us

Here’s a closer look at how expired and cancelled listings have trended over the past year in Placer County.

 

 Over the past 12 months, expired and cancelled listings have climbed 45%, showing that even in a desirable area like Placer…

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